Brendan Rawlings : 0561461750


Brendan Rawlings

Owner & Principal

Head Honcho Brendan comes from a rugby background playing in the Exeter Chiefs squad in the UK and for the Dubai Hurricanes in the UAE. He is a RFU level 2 Rugby & Strength & Conditioning coach. He has previously studied Sports Science at the University of Gloucestershire and holds his level 3 personal training diploma. Brendan is currently studying for his Precision Nutrition coaching certification.

Despite his large stature, Brendan is a big friendly giant and has a big heart to match.He is results focused & has helped hundreds of clients in Dubai reach their goals.

Sorrell Rawlings

Owner, Pre & Post Natal Specialist & Sports Masseuse


Sorrell has travelled all over the world and worked in Australia, UK, Abu Dhabi & now Dubai. She studied Sports Conditioning, Coaching & Rehabilitation at University and is a qualified Sports Masseuse, Personal Trainer, Pilates & Les Mills instructor. Sorrell has recently given birth to her beautiful baby Kitty, this is what inspired her to add Pre & Post Natal PT to her qualifications list as well.

Sorrell is a fantastic trainer and is more likely to hug you than shout at you. If she can fit you in to her busy schedule you’ll end up being friends for life & that means you’ll have someone to go shopping with for ‘that dress’ after reaching your goal.

About Us

We’re a fitness company providing personal training, group exercise and corporate fitness solutions. We conduct personal training sessions either at your home or at one of our affiliate gyms and our famous ‘Transform Circuit’ bootcamp can be found at several locations across Dubai.

Founded in 2009 b2b (back 2 basics) has helped thousands of clients reach their goals. From individuals competing at professional level, post natal mothers looking to regain their bod from the glory days and recovering heart surgery patients. b2b stands for back to basics and this is how we approach our training and nutrition. We operate with integrity,professionalism and employ no gimmicks. We just get results. We are British, highly qualified and registered with REPS UAE. We demand constant CPD and ensure that we are at the very top of our industry.

Our Mission

“Our mission is to provide the highest standard of training and care possible, not only in the physical sense but also the emotional support needed on each individual’s journey.”– Brendan Rawlings

Our Clients

b2b fitness dubai resident clients
UAE residents understand the importance of staying fit and healthy and we want to help them maintain this notion. This is why we have varying packages to fit different individuals needs. From group personal training packages so people can work out with their friends, to fat loss programs for would be brides, we have it all covered.

b2b fitness dubai corporate
Our corporate clients receive team building, wellness, retention and ultimately productivity from the investment in their staff. Corporate programs are tailor made to suit the companies needs and the needs of their staff. Whether it’s a one off event or a measurable ongoing program, b2b fitness have a package to suit.

b2b fitness dubai clients
Although many tourists have food and relaxation on their mind, many want to maintain their healthy lifestyle whilst on holiday or business trip. This is why we have developed flexible programs to suit individuals traveling throughout the Emirate. The development of affiliations with local gyms gives us and our clients many options to choose from.


Being part of a friendly social group is important and even more so for an expat. We endeavor to provide a welcoming atmosphere in all of our sessions including group exercise, where we keep in touch on ourprivateb2b whatsapp group and take part in regular sporting and social events. We are a big b2b family!

Why train with us?

  • Fully qualified staff handpicked for their experience and personality
  • Get all of the support ans extras to ensure you achieve your goals
  • An uplifting community and culture where all clients become part of the family
  • Results, proven track record, our gleaming reviews, oh and more results
  • Get a free no obligation consultation to meet the trainer and discuss your goals
  • If you dont like your trainer we provide you with a new one or give you a full refund

Let’s meet

“We’re a small and growing company that takes pride in doing things properly. We look forward to meeting you and helping you define your goals, develop solutions – and realize them! So what are you waiting for, go straight to the contact page and get in touch”


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